caleb Linden
Caleb Linden Design
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101 SKATEBOARDS

 
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BOLD // PLAYFUL // ACTIVE // RAD

101 SKATEBOARDS REBRAND
101 is a skate brand started by Natas Kaupas, a Lithuanian professional skater. 101 was a brand for Natas to develop designs for while still actively skating. The team he assembled was one of the best of the ‘90s until they quit around 1997. We wanted to update the logo and bring back great illustrated designs to skatebaords.
ROLE: Creative Director // Illustrator
RESPONSIBILITIES: Research, Illustration, Brand Exploration, Storytelling, Rebranding Design