SICK // MINIMAL // WEIRD // OUTLANDISH // SUBTLE
ALTERNATE REALITIES VANS
Vans’ slogan, “Off the Wall,” means different and edgy. I am a huge fan and connoisseur of Vans, and I wanted to create a new series that was heavily based on illustrations. Since Vans’ approach is being different and out there, this series is to appeal to the bizarre and strange interests of people. Alternate Realities is a new and fresh look for Vans that features an artist takeover.
RESPONSIBILITIES: Research, Brand Exploration, Time Management, Storytelling, Branding