RELIEF // DURABLE // RESILIENT // RANGE // ACTION
Since its inception in 1994, Skechers has not had a change in their (main) logo. With the incorporation of several Skechers official logos, the brand has yet to establish a permanent identity. Through extensive research and exploration, I was able to create a new brand identity that Skechers can own and use for everything.
RESPONSIBILITIES: Research, Shoe Exploration, Brand Exploration, Storytelling, Rebranding Design, Competitive Brand Research